Internet Marketing & Promotion:

You have a website. Now what? Many website owners are under the false impression that a nice looking site is enough to get them traffic and sales. In a perfect world that would be true, but unfortunately we don't live in a perfect world. So, what now? How do I get traffic to my site?

There are three ways:
1. Advertising in Directories (Example: Hotel or Travel Websites)
2. Pay Per Click Advertising
3. Optimizing your site so that you rank high when someone searches for certain keywords

Advertising in Directories:
Directories usually charge a yearly fee, and in return they give you a small ad on their site. Sometimes this is worth it, and sometimes not. We have dealt with hundreds of website directories, and would be happy to recommend the better ones to you.

Pay Per Click Advertising:
This is an affordable and fast way to get traffic to your site. The great thing about this form of advertising is that your ad is only displayed to people who are searching for your product! (This greatly improves the chance of that lead turning into a sale) You don't have to pay a monthly or yearly fee. You are only charged when someone clicks on your ad and goes to your site.

Optimizing Your Site:
More commonly known as Search Engine Optimization, this is the best option if you plan on having a long-term Internet Marketing Campaign. You pay a flat fee to have a company "optimize" your site for certain keywords, which will then give you top rankings for those keywords in the major search engines. You can then benefit from that traffic and not have to pay a yearly fee.